Graphic Design
Trained at Billy Blue College of Design and working across both in-house and freelance environments for six years, I bring considered design thinking to every project - not just aesthetics, but strategy, consistency, and the kind of visual identity that actually holds together in the real world.
I work best with brands that have a clear point of view and want design that reflects it. From full brand builds to individual deliverables, the goal is always the same: work that looks great and is effective.
PROJECTS ~
Salty Dog Plumbing
Salty Dog came to me with the name and logo idea for their new plumbing business, looking for an identity that would be memorable.
The design needed to match the character of the name, whilst also establishing that they ran a professional and reliable service.
The result was a full brand build from the ground up, delivered across every touchpoint a trade business needs to hit the ground running.
Deliverables
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Logo - primary mark & wordmark
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Branding - icons, colour palette, imagery style
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Website - Built from scratch, desktop & mobile optimised, SEO optimised
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Business Cards
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Tees
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Email signature
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A5 Poster
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Newspaper Ads
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Head shots
Dare the Label
Dare The Label is a Bali-based clothing brand - luxury, bold designs that ooze feminine power. Daring you to be seen. Founder Alex came to me with a clear vision for her logo, which we brought to life and extended across every deliverable.
Deliverables
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Logo - main design & variations
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Supporting illustrations
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Neck labels, wash labels
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Packaging - swing tags & dust bags
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Event photography - launch event
Apotecari
Apotecari is a premium haircare brand I've been working with for close to a decade - starting with product photography, a couple of shoots a year for several years, before evolving into graphic design and illustration support. Over time, my illustrations became part of their brand itself, woven into packaging, digital content, and the visual language the brand is now known for.
Deliverables
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Part of an ongoing retainer covering graphic design & photography
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Illustrations
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Icons
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Infographic style carousels
Earth Ninja
Earth Ninja is a sustainable lifestyle brand I conceived and built from the ground up - reusable alternatives to single-use plastics, designed to make better choices feel achievable rather than overwhelming. I wanted to give be an option to create lasting change in behaviour that was not from guilt, but inspiration. Proudly partnered with OzHarvest, donating a meal for every cutlery set sold.
Deliverables
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Logo - main mark & watermark
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Shopify website
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Packaging
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Product photography
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Lifestyle photography
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Wholesale pricelist/catalogue
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Social content
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Product photos
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Email flows
