There's a category of health and wellness brand that doesn't fit neatly into either aesthetic camp. They're not cold and clinical with white labs, sterile surfaces, and no warmth. But they're not purely soft and botanical either with only linen, dried flowers and golden light through a window. They live somewhere in between: brands where the ethos is deeply natural, but the product is formulated carefully and held to a standard. That tension is, honestly, something I enjoy ph

There's a moment I keep coming back to. Azari and Zane are standing at the arbour. The light is magical. And I'm looking through the viewfinder of my first Super 8 camera, thinking - that's it. That's the shot. Shooting Super 8 has a way of stripping back the shooting experience to focus on emotions. The limited time, the cute zoom, no sound. Imperfection feels more like divinely aligned coincidence that actually charming. Standing there at Dragon Dreaming last September, wat

This may be nothing new to you! But if it is, let me show you how it works. The brief We have a call and get clear on what you need, where you are in relation to that right now, and your timeline. Before shooting I’ll need :: Timeframe you want finished images by How will the images be used Creative concept - look & feel/mood board, reference images, intention of messaging Props Backgrounds, locations Possibly people to model The products of course ! My shot list What formats